The Brand Logic MARKEN-SYMPOSIUM

The Brand Logic Marken-Symposium (Brand Symposium) is an international, star-studded conference on the management of leading brand names. It is an opportunity for directors and managers of high-profile brand-name companies to get together with well respected academics and researchers to present their findings and share their inside knowledge of current trends in brand management. Senior business leaders discuss the implications for the practice of company management and brand development.

The programme for the conference will focus on the inextricable link between brand management and company development. The Institute of Brand Logic has set out to investigate this interdependence and make it more widely known. Participants at the Brand Logic MARKEN-SYMPOSIUM will see the topic of brand management from a range of perspectives, which in turn will enhance their awareness of the role that the brand plays in company management.

The former imperial residence of the Vienna Hofburg provides a unique architectural setting for participants to acquire and formulate new ideas about the development and management of their own brand as well as to network with like-minded entrepreneurs.